-$1.01

E-Commerce Websites

What are the universal principles behind successful e-commerce websites?
How can you improve the checkout process to reduce cart abandonment?
What usability issues most commonly hurt e-commerce conversion rates?
How can product pages be designed to make product displays more attractive?
Which UX elements build trust and encourage customers to click “Buy Now”?
How do small design changes create a big impact on conversions?
What is A/B testing, and how do you run it on an e-commerce site?
What is multivariate testing, and when should you use it instead of A/B testing?
How do customers respond to changes in design, content structure, and checkout convenience?
How fast do users decide whether to stay on a page, and how can you win those first seconds?

Category: ebooks

Original price was: $5.00.Current price is: $3.99.

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Synopsis Designing and developing e-commerce websites is a puzzle with thousands of pieces. Not only are the layout and structure of your Web store important, but you also have to keep the user experience and conversion rates in mind. These are what, in the end, really convince your client’s customers to click that shiny “Buy now” button. In this eBook (eBook #5) you’ll be studying the universal principles for successful e-commerce websites, which include improving your check-out process and making your product displays more attractive. In reality, optimizing your conversion rates takes little effort. Find out how to resolve small usability issues to immense effect. Are you familiar with A/B and multivariate testing? Use them to figure out how customers respond to minimal changes in design, content structure and check-out convenience. Customers decide whether to stay on a page in just a few (milli)seconds, so you better make them count…

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